Congratulations on writing your ebook. Please, don’t act like it isn’t a big deal, because it is. If this is your first ebook it’s pretty common to be uncomfortable about marketing your ebook, so a common mistake is to launch without any ‘fluff’ or ‘excitement.’ Don’t make this mistake! 

Don’t just put a new link on your blog and a couple of short, low key posts on your Facebook profile. You can have written the best book on the market, but if you do not promote it properly sales will wither and die. Besides, really – if you are not willing to take the time to market your ebook once you have completed the hard work of writing it, you’ve wasted all that time and your effort is for nothing. 

You should be proud of your accomplishment. You are right? Then start to act like what you’ve done matters to you. If you aren’t feeling proud about what you have written maybe it isn’t ready for the market. Maybe you need to go spend more time writing it. 

Get busy mixing up your promotional marketing messages – there are all kinds of ways to promote your ebook including your blog, Facebook, Twitter, Tumbler, Google+, other social networking sites, email, and the list goes on. Take the time to seek out as many valuable sources as you can. If you are selling your ebook on Amazon, give it away for a period of time to create a buzz. 

Do not ignore the power of the social market. Even when your readers know you already, it does not mean that they trust that this ebook is good. Only once that first review is in, they will begin to consider the idea that the ebook is good and the more reviews you have, the more confidence will be established about the quality of the ebook. 

You can send out copies for review to bloggers that fit your niche before your book goes to market. That way you will already have some reviews when your ebook goes to market. Add a couple of these positive reviews to your sales page to really enjoy the benefits and if you can add a photo of the reviewers that will add additional credibility. 

You’ve put a lot of time and effort into writing a quality ebook, give the marketing the attention it deserves so you can reap the benefits of your hard work.