These days it’s pretty easy to be an author. No longer do you have to send off a manuscript to a publisher and hope they choose your book out of the thousands submitted yearly. Nope – you can write whatever you want and self publish it on many different sites, with Amazon being one of the most popular. But keep in mind being an author and publishing has become easy, but that does not mean you are going to sell your ebooks. So what can you do to make sure your ebook sells?

One of the things you should do is let who you are shine through. This will help you to add more depth to your ebook and not duplicate so much from others. We aren’t talking about plagiarizing, which is completely illegal and should never be done. But the reality is concepts can be similarly presented. The bottom line is that there are not many books being bought just so someone can be informed. You can do that for free thanks to the Internet.

To get a person to buy a book in addition to teaching them something you need to inspire, captivate, challenge and entertain them. They want to get their money’s worth and the want to make sure the book is worth reading.

You can do this by letting who you are shine through in the book. You can add your own quirkiness or your own sense of humor. You can share your personal opinions and ideas and you can allow your reader to feel like they are getting to know you and what you think. 

Make sure you write enough so that your reader feels like they are getting enough material for their money. This does not mean that you should just write to fill the space. A good writer will be able to add value while ensuring they create an ebook that is long enough to tempt readers to make the purchase. You want your readers to be satisfied with your book and the information they are getting. They won’t be if you cut it too short, if you give them a little information on a subject or point but not enough to leave them feeling satisfied. This certainly is a balancing act and you’ll need to decide what the right balance is. 

Bottom line – if you want your ebook to sell you need to be prepared to write something awesome!