If you want to increase free traffic to your website, you need to take advantage of SEO – it’s no game, SEO is serious stuff when it comes to doing it right and ensuring you enjoy the benefits of increased traffic flow.

You need to create content that your readers want to read – content that has value. In that content you need to make sure that it is search engine optimized. We don’t mean stuffing keywords, but making sure your keywords are used in a natural flow at a rate of about 2% in your content. 

Any links you place in your content should be from trusted sites. Even as a new website, there are natural links you can still obtain that are legitimate and recognized by Google and other search engines as acceptable. Don’t make the mistake of choosing links that are questionable just so that you have links in your content. You are better off to not have links than you are to have poor links.

When you add images make sure that you fill in the image attributes. Pictures do more than dress up the page. The details like caption, title, description and alternate text are important to the search engine. Don’t keyword cram but to make sure your keyword(s) are included in your image attributes. Remember some people will search using Google image search rather than text search and if your image(s) are highly visible you are likely to bring more traffic to your site through this resource.

Diversify your internal anchor links is also important. These are the links on your page that the search engines will find when they crawl your site. Finally, make sure your pages have at least 250 words, use fonts that are easy to read and headlines to help divide your page and make it easier to read. 

Google will deem good content search worthy and proper use of SEO will help you to place higher in the search engines. Good content with good SEO equals increased traffic to your site.